A couple of questions

Why did Shiseido Buy drunk elephant?

NEW YORK, United States — Shiseido Co. is buying "clean beauty" brand Drunk Elephant, in an effort to both lure younger customers and stake its claim in a fast-growing category. … Years before the term became an industry buzzword, Masterson advocated for more ingredient transparency in beauty.Oct 8, 2562 BE

Is Drunk Elephant owned by Shiseido?

TOKYO – October 8, 2019 – Shiseido Company, Limited (Tokyo Stock Exchange, First Section: 4911) (“Shiseido”) today announced that Shiseido Americas Corporation (“Shiseido Americas”), a subsidiary of Shiseido, has signed a definitive agreement to acquire DRUNK ELEPHANT™ (“Drunk Elephant”), a leading and fast-growing …

How much did Shiseido pay Drunk Elephant?

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales.

When did Shiseido acquire Drunk Elephant?

On November 6 (November 7, Japan time), 2019 — Shiseido Americas Corporation (Head Office: State of Delaware, USA), a consolidated subsidiary and the Americas regional headquarters of Shiseido Company, Limited, has completed the acquisition of Drunk Elephant Holdings, LLC (Head Office: State of Delaware, USA, …

Who owns the company Drunk Elephant?

Drunk Elephant Founder Tiffany Masterson Has Worn the Same Fragrance Since 8th Grade. 24 hours with the entrepreneur. Welcome to Beauty Around the Clock, Marie Claire's weekly peek into the daily lives of some of the most game-changing women in their industries.

What’s wrong with Drunk Elephant?

1:2817:15What Nobody Will Tell You About Drunk ElephantYouTube

Where do drunk elephants originate?

Houston, Texas Drunk Elephant launched in 2013 in Houston, Texas. The brand came to fruition due to founder Tiffany Masterson being unable to find skincare formulated without the toxic ingredients that disagreed so much with her own skin, which was a problem she knew others could identify with.

Does Sephora own Drunk Elephant?

In the US and Canada, Drunk Elephant is sold exclusively at Sephora and has become one of the fastest-growing skincare lines in the retailer's history, according to Priya Venkatesh, senior vice president of merchandising, skincare and hair at Sephora.