Tab, the soda-flavored soft drink, was discontinued in the United States in 2011. It had previously been available in some international markets, but it was eventually phased out in all countries.

Why is TaB being discontinued?

Coca-Cola is discontinuing the production of TaB, its iconic diet soda, due to declining sales and changing consumer tastes. TaB has been on the market since 1963 and has a loyal following, but it has been overshadowed in recent years by newer, more popular diet sodas. It is believed that production of TaB will cease in the near future, although Coca-Cola has yet to make an official announcement.

Did TaB get discontinued?

Yes, TaB was discontinued in 2004 after Coca-Cola introduced a new diet drink called Coke Zero. The drink was reformulated and rebranded as Coca-Cola Zero in 2017.