Soundness of mind

Is The Ordinary shutting down?

No, The Ordinary is not shutting down. The brand recently announced that they would be discontinuing some of their products, but they are not discontinuing operations. They are, however, going through some changes to their business model, which will see them focusing more on direct-to-consumer sales.

Why is Deciem closing?

Deciem, a global beauty company, recently announced that it is closing all of its stores and operations. The company stated that the decision to close was due to ongoing legal disputes and financial difficulties. Additionally, Deciem also stated that it has been struggling to keep up with the increasing demand for its products and that it was not able to maintain its original business model.

What is happening to Deciem?

Deciem is a Canadian beauty company that has been the subject of much media attention due to the dramatic events that have unfolded in recent months. In January 2020, founder Brandon Truaxe was fired from the company, and in February he was stripped of his role as CEO. Since then, the company has been in a state of uncertainty, and several key employees have left or been let go. Deciem has also been the target of several lawsuits, including one from Estée Lauder, which owns a minority stake in the company. It is unclear what the future holds for Deciem, but the company is still operational and its products are still available for purchase.