Coffee consumers want options. They want to be able to customize their hot beverage to meet their taste preference. By making the most popular lighteners, sweeteners, and flavorings available, you're opening up your convenience store to be the hot beverage destination consumers seek out.Jun 12, 2019

What are the key motivation of the coffee drinkers?

Results suggest that there are several leading motives for coffee consumption: functional, taste and pleasure, habit, tradition and culture, and socialization. The main limiting factors for coffee consumption are a dislike of coffee's taste and a belief in its possible negative health effects.

What does coffee say about your personality?

Research found that the black coffee drinkers were straight up, straightforward and no-nonsense individuals. The double decaf, soy, extra-foamy folks tended to be more obsessive, controlling, and detail-oriented.

What do customers want from a cafe?

Visiting a café involves all of the senses – not just taste. When you get all of the senses right, your customers will enjoy the experience and keep coming back for more. This includes things like playing the right kind of music, keeping the café looking tidy and encouraging your staff to be presentable.

Who is the target market for coffee shops?

The target market for coffee, includes drip coffee drinkers, coffee shop lovers, specialty coffee drinkers, and whole bean buyers.

Are coffee drinkers smarter?

They are smarter The caffeine in coffee blocks the adenosine in the brain, which is an inhibitory transmitter. That is why coffee drinkers have higher energy levels. Their brains function at significantly higher levels. Coffee improves reaction time, memory, and general cognitive function.

What type of people are most likely to drink coffee?

74% of Americans aged 55+ drink at least one cup of coffee every day. If we look at coffee consumption by age, seniors are the greatest coffee consumers. Conversely, US adults aged 18–34 drink this beverage the least often.

What does coffee symbolize?

As Standage argues, coffee has long symbolized intellect, creativity, and “just a streak of revolution.” During the Enlightenment, coffee—and the coffeehouses where it was served—represented a form of free, open discourse in which new ideas could be discussed without prejudice.