Many people have had great experiences with the Rimmel Primer. It is known for being lightweight, having a smooth finish, and lasting all day. It also helps to keep your makeup looking fresh and helps your foundation last longer. Additionally, it helps to blur out any imperfections and create a flawless look. Reviews on Ulta and Sephora are overwhelmingly positive, and many people have reported that the Rimmel Primer is a great value for the price.