What makes Chipotle unique?
Chipotle's motto of “food with integrity” was inspired by what founder Steve Ells learned about American food production. Ells became committed to serving food that was ethically and naturally produced, which Chipotle claims results in meat that is tastier than what other restaurants serve.
How does Chipotle differ from competitors?
Differentiate your product: Chipotle has set itself a step ahead of the competition by catering to customers concerned about sustainability. According to Ells, Chipotle buys more antibiotic-free and vegetarian-fed meat than any other restaurant in the world. As a result, Ells says Chipotle's meat tastes better.
What are the 13 characteristics of Chipotle?
What's more, Chipotle believes that its top performers exhibit 13 distinctive characteristics. They strive to find people who are: motivated, infectiously enthusiastic, respectful, curious, presentable, happy, honest, polite, smart, ambitious, high energy, hospitable, and conscientious.
What is Chipotle competitive advantage?
Chipotle has two key competitive advantages in its industry, customer captivity and no debt. In the restaurant industry most companies need debt to fund rapid expansion of their franchise.
What is unique about Chipotle management structure?
Chipotle ownership has implemented an organizational structure that incentivizes hard work and limits attrition. Additionally, the structure enables Chipotle to expand effectively and scale the model well beyond burritos. An entry level employee (“crew”) is tasked on the assembly line.
How does Chipotle differentiate themselves?
Chipotle has been able to differentiate itself through word of mouth advertising, its focus on healthy ingredients, food preparation and building close relationships with its suppliers.
What’s similar to Chipotle?
Qdoba Mexican Eats, Moe's Southwest Grill, Baja Fresh Mexican Grill, and Rubio's Coastal Grill are Chipotle's main competitors.
What is Chipotle best known for?
It's no secret that in terms of fast-casual restaurant chains, Chipotle is among the most popular out there. The healthy-ish Mexican-inspired joint serves up so many different dishes that it can be hard to keep track. But overall, Chipotle is known for its burritos, burrito bowls, salads, and more.